Theodoor and Leendert Vogelaar started in 1932 the agriculture company Vredehof. After several years the agriculture company changes more and more into a fruit company. After the World War II they decided to plant the entire company with apple and pear trees. Nowadays the cultivation company is called Vogelaar Fruitcultures. In 1991 Fruvo (Fruit Vogelaar) B.V. is founded with the purpose to cool, sort, pack and trade the self-grown fruit. These companies were continued in 2000 by Martijn Vogelaar, son of Theo Vogelaar.